Ads That Will Never Go Extinct

Excessive noise in the ad tech industry created a situation where all parts, Publishers Advertisers and Agencies, focus their attention solely on their profit line instead of what counts most – user experience in the effort to ensure the trust between all parties involved.

giphy

AdBlockers, IAB, and recently Google, are nailing down bad ads, preventing unnecessary noise, and consequently ensure better user life experience which translates into a healthier environment.

Having that said, it is known that Facebook, Google, and Native platforms like Tabula, Outbrain and other RTB tools while providing clean ads, demand high quality ads aside to high rates which scares most advertisers who are interested in performance marketing.

That is where we fit in.